The logo representations for OCBC Malaysia’s entities - OCBC Bank (Malaysia) Berhad (OCBC Bank) and OCBC Al-Amin Bank Berhad (OCBC Al-Amin) – have been refreshed as part of an OCBC Group-wide exercise to unify the brand across its core markets.

Unveiling of the refreshed OCBC logo at Menara OCBC (L-R): Tuan Syed Abdull Aziz Syed Kechik, CEO of OCBC Al-Amin Bank Berhad; Mr Tan Chor Sen, CEO of OCBC Bank (Malaysia) Berhad; and Mr Tan Ngiap Joo, Chairman of OCBC Bank (Malaysia) Berhad (far right)

The move solidifies the OCBC Group’s “One Group” approach to capitalise on the sizeable ASEAN-Greater China opportunity.

With this sharpened ASEAN-Greater China focus, Singapore-based OCBC Group expects to accelerate its growth and deliver S$3 billion in incremental revenue by 2025, which is on top of its current growth trajectory.

Members of the OCBC Malaysia Management Committee gathered at headquarters Menara OCBC for the unveiling of the refreshed OCBC logo with Mr Tan Ngiap Joo, Chairman of OCBC Bank (Malaysia) Berhad (standing, right of logo); Mr Tan Chor Sen, CEO of OCBC Bank (Malaysia) Berhad (standing, left of the logo), and Tuan Syed Abdull Aziz Syed Kechik, CEO of OCBC Al-Amin Bank Berhad (left of Mr Tan Chor Sen)

With the brand refresh, the OCBC Bank and OCBC Al-Amin logos will now be rendered as follows, respectively:

The OCBC logo was last refreshed in 1998, a quarter of a century ago. While being modernised, the logo retains the classic Chinese sailing ship which is iconic to the OCBC brand. It expresses OCBC’s founding fathers’ entrepreneurial spirit as they ventured into ASEAN to build homes and businesses that have benefited generations. This iconic symbol has been featured in every iteration of the logo since the Bank was founded in 1932.

In tandem with the new refreshed logo, a new tagline has been launched: For now, and beyond (心所向, 行致远 / 心所向, 行致遠).

The new tagline reflects OCBC’s DNA of always taking a long-term view in all its dealings and investments, and its commitment not just to the present but also to the future with long lasting impact for a better world.
This unified brand demonstrates OCBC’s commitment to leveraging the combined strength of its comprehensive network, as well as its “One Group” capabilities in banking, wealth management and insurance, to support the increasingly cross-border aspirations and growth of businesses and individuals.

Ms Helen Wong, Group Chief Executive Officer of OCBC, said, “The flow business between ASEAN and Greater China is not new to us. We recognise its potential. Over the years, we have built a strong franchise and put ourselves in a very good position to capture these flows. The effects of China’s reopening post-pandemic, the rise of ASEAN for the China plus one strategy and other geopolitical factors have amplified this potential.

“The unified brand that we have unveiled today is yet another strategic move. It solidifies our One Group approach, one of 8 core pillars of our Corporate Strategy that was refreshed in 2022. It also furthers our commitment to customers: that when they bank with us, they have the collective strength of OCBC Group supporting them seamlessly across markets. With this One Group approach, our comprehensive ASEAN-Greater China franchise and twin hub proposition of Singapore and Hong Kong becomes even more compelling.

OCBC Malaysia staff gathered at headquarters Menara OCBC in front of the refreshed OCBC logo with Mr Tan Ngiap Joo, Chairman of OCBC Bank (Malaysia) Berhad (centre, front row six from left), Tuan Syed Abdull Aziz Syed Kechik, CEO of OCBC Al-Amin Bank Berhad (front row, left of the Chairman) and Mr Tan Chor Sen, CEO of OCBC Bank (Malaysia) Berhad (front row fourth from right, right of the Chairman)

“In ASEAN, OCBC services the top 7 markets using locally incorporated banking and insurance subsidiaries, and bank branches and offices, which contribute to over 98% economic growth of the region. In Greater China, we have around 4,500 staff across 67 branches in 17 cities in Mainland China, Hong Kong SAR, Macau SAR and Taiwan complemented by our powerful partnership with Bank of Ningbo.

“We are therefore confident that we will be able to deliver S$3 billion in incremental revenue by 2025 from our ASEAN-Greater China focus,” she said.

Commenting on the brand refresh, OCBC Bank (Malaysia) Berhad CEO Mr Tan Chor Sen said the move further underlines the seamlessness of the OCBC Group’s operations across all markets including Malaysia.

“Our long history of operating in Malaysia, which traces back to 1917, has made it possible for us to entrench our presence as a trusted partner to the communities around us. Through the passage of time, we have come to appreciate the value people see in our brand, the reason they bank with us, and the trust they place in our name. We look to both uphold and build on these for now and beyond,” he said.

Please refer to Appendix 1 for more information on the unified brand.

APPENDIX 1

Refreshed logo

Date	Logo
From 3 July 2023
1998 – 2 July 2023

One brand across markets

Watch the video below and visit our website for more on our refreshed logo and new tagline ‘For Now and Beyond’.

APPENDIX 2

Regional Coverage • Close to 340 branches and offices in ASEAN in Singapore, Brunei, Indonesia, Malaysia, Myanmar, Philippines, Thailand, Vietnam • 67 branches and offices in Greater China. Covers all the key economic regions of Mainland China, as well as Hong Kong SAR, Macau SAR and Taiwan

OCBC’s milestones in Greater China and ASEAN

• 1923: Ho Hong Bank, which would eventually merge with two other banks in Singapore to form Oversea-Chinese Banking Corporation (OCBC) in 1932, established a branch office in Hong Kong.
• 1925: OCBC first established presence in mainland China through its Xiamen branch. Since then, OCBC has been operating without interruption in the country.
• 1927: OCBC establishes Shanghai branch.
• 1994: Incorporation of OCBC Bank (Malaysia) Berhad.
• 2004: OCBC becomes first Singapore bank to acquire banking stake in Indonesia with acquisition of 22.5% stake in Bank NISP – a stake that has increased over the years to the current 85%.
• 2006: OCBC acquired a 12.2% equity holding in Ningbo Commercial Bank.
• 2008: Bank NISP renamed to become OCBC NISP. • 2008: OCBC Al-Amin Bank Berhad established in Malaysia as OCBC’s Islamic banking centre of excellence.
• 2009: OCBC bought ING Asia Private Bank.
• 2010: Bank of Singapore formed from the combination of ING Asia Private Bank and OCBC Private Banking business.
• 2014: Acquisition of Wing Hang Bank for HK$38.7 billion (S$6.2 billion) in July. At that time, it had been the largest cross-border bank deal within Asia (ex Japan) in the past decade. Wing Hang Bank was renamed as OCBC Wing Hang Bank in October that same year.
• 2014: OCBC raised stake in the renamed Bank of Ningbo (previously Ningbo Commercial Bank) to 20%.
• 2016: Bank of Singapore acquired the wealth and investment management business of Barclays PLC in Singapore and Hong Kong (Barclays WIM Singapore and Hong Kong).
• 2016: Wing Hang Bank (China) Limited, was officially merged with OCBC Bank (China) Limited to become OCBC Wing Hang Bank (China) Limited (“OCBC Wing Hang China”).
• 2017: OCBC entered into an agreement to acquire National Australia Bank’s (NAB) Private Wealth business in Singapore and Hong Kong SAR.